These include information seeking (i.e., searching for specific information using SNS), identity formation (i.e., as a means of presenting oneself online, often more favorably than offline) 37, and entertainment (i.e., for the purpose of experiencing fun and pleasure) 38 from a uses and gratifications perspective. As well as this, you will find the motivations such as voyeurism 39 and cyberstalking 40 which could have impacts that are potentially detrimental people’ overall health along with their relationships.

It has additionally been reported that social network meets basic human requirements as initially described in Maslow’s hierarchy of needs 41. Relating to this concept, social network satisfies the requirements of security, relationship, estimation, and self-realization 42. Security requirements are met by social media being customizable in relation to privacy, enabling the users to regulate whom to talk about information with. Associative requirements are satisfied through the connecting purpose of SNSs, enabling users to ‘friend’ and ‘follow’ like-minded individuals. The requirement to calculate is met by users to be able to ‘gather’ friends and ‘likes’, and compare yourself to other people, and it is consequently pertaining to Maslow’s need of esteem. Finally, the necessity for self-realization, the best achievable objective that only a little minority of an individual have the ability to attain, may be reached by presenting yourself you might say one desires to provide yourself, and also by supporting ‘friends’ on those SNSs who need assistance. Consequently, social media taps into really fundamental individual requirements by providing the options of social help and self-expression 42. Continue reading →